Recent studies clearly demonstrate that many patients are making four boxes of 2-week contact lenses last a year rather than the eight prescribed. With fewer contact lenses on hand, patients “preserve” their last pair of lenses as long as they can. This is especially true today as a result of two key factors: a patient’s desire to save money and the lack of time required to stop by your office to pick up replacement contact lenses. This invariably leads to four outcomes. Many patients are:
• Not following prescribed modality
• Price shopping
• Searching for more convenient sources
• Putting off eye exams or leaving your practice
Having your patients purchase an annual supply can seemingly address all four of these patient outcomes: increased compliance, eliminates need for price shopping, and satisfies convenience. The optimum solution would guarantee a full year's supply dispensed, with the benefit of deferred payments. This option is now offered by ODG.
When many of your patients are looking for ways to save money, and can’t afford one lump payment, Auto-Renew can mean the difference between keeping a patient and losing one.
Auto-Renew offers the same benefits of annual supply: increased patient retention, better compliance, less time managing inventory, and increased profits. But, Auto-Renew offers three distinct advantages: your patients pay over time; you get to keep your name in front of them throughout the year; Eye exam reminders and exam confirmations are sent out automatically.
Based on the prescribed modality, your patients will automatically receive their contact lenses to their door, quarterly or semi-annually, as if they were shipped from your office. Their credit cards are automatically billed at the time of shipment and you instantly receive the profits. Shipments are made after prescription verification, and your patients can opt out avoiding credit card charges, any time before a shipment is processed. Most importantly, your patients will automatically receive e-mails from you throughout the year to inform them about pre-shipment, shipment and when it’s time to renew their prescription.
Best of all, you’ll find that by offering your contact lens patients Auto-Renew they will see that you are truly concerned about eye health committed to satisfying their needs…saving, time and money. Most importantly, you’ll foster a solid relationship where your patients will feel very comfortable coming to you consistently for advice and eye checkups.
1. Increased Patient Retention
2. Increased Patient Compliance
3. Increased Annual Sale Opportunities
4. Reduced Need for ON-Hand inventory
5. Increased Available Staff Time
6. Keeps Your Practice Name In front of Patients
1. Affordability
2. Lock-In Pricing
3. Convenience
4. E-mail Reminders
5. One-Less Thing to Think About
6. No Pressure
Auto-Renew is an automatic contact lens replenishment program available exclusively through ODG Net Results 2.0. Once you have your practice’s Primary ECP web store or your current website linked to our safe and secure order processing engine all you need to do is activate Auto Renew. Once active, you can setup Auto-Renew on behalf of your patients in two ways:
• While Placing an Initial Order
• From a Saved RX on file
If you have any questions, you can call ODG anytime and ask to speak with our technical helpline and we’ll walk you through the process.
Introducing Auto-Renew to your staff and patients couldn’t be easier with our FREE marketing materials. There are personalized pamphlets you can place in your waiting room, annual supply reference guides you can use after an examination and pre-designed customizable web emails.
